The Zeituna

The Zeituna is a Lebanese fashion lifestyle brand that fuses the rich heritage of olives and rural life, with modern luxury and personal experiences.

With a commitment to preserving culture and traditions through a contemporary lens, the brand takes shape in two distinct worlds: The first journey takes route in the olive grove atelier, where every season, days and nights are spent living amongst the olive trees. A place where the beauty of nature – the scents, sounds, colors, tastes; and daily experiences—inspire the soul of each collection. Other days unfold in the city, where the primary inspiration is translated from the grove to the fabric —through slow design and craftsmanship. 

The Zeituna is about balancing the authenticity of nature, with the energy of modern city life. This dual-dynamic finds its place in Tia Najjar’s journey – the visionary behind the brand. Growing up between a quiet small Lebanese village and the bustling cities of Beirut and Doha, she later honed her skills in fashion design in Paris, before retuning to her roots in Lebanon. These contrasting environments deeply influenced her hybrid and multi-cultural approach to design, incorporating storytelling through henna-inspired patterns that have since become a signature of The Zeituna.

The Zeituna specializes in bespoke scarf design for both men and women, creating a platform of individual expression and a message of personal identity. At its core, The Zeituna is a community—a collective that spans from the olive tree, to the animals, to the harvesters, farmers, and talented creatives and designers – all united under shared values: human connection, the gift of life, and the preservation of heritage for generations to come.